HYPE® – ENERGY. NUTRITION. CULTURE.
HYPE® isn’t just a name — it’s a mindset. Born at the edge of street style, sports performance, and nightlife culture, HYPE has evolved into a next-generation nutrition brand that delivers premium supplements, clean energy, and undeniable style for people who live life at full speed.
From high-performance pre-workouts to recovery formulas, protein blends, and the iconic HYPE Energy drinks, this brand fuels every version of you — in the gym, on the go, at work, or in the zone.
HYPE is for the doers, the lifters, the dreamers. It’s for those who don’t wait for permission — they create their own momentum.
WHAT MAKES HYPE® DIFFERENT
European Quality, Global Edge: All supplements and drinks are made in the EU, under strict GMP and ISO certifications. No shortcuts, no weak formulas.
A Full Stack of Function: From energy drinks to pre-workouts, EAAs, and daily health supplements, HYPE offers clean, effective formulas for muscle, endurance, recovery, and wellness.
Zero Sugar, Full Flavor: Many HYPE products are designed with low or zero sugar options — with bold, addictive flavors that make your daily routine feel anything but basic.
Slick Design, Loud Identity: HYPE doesn’t blend in. The packaging, the flavor, the feel — everything about this brand makes a statement.
Built for Today’s Generation: Whether you're lifting heavy, training fasted, or crushing deadlines, HYPE meets you where you are — and pushes you further.
A NEW FORCE IN THE UAE
Now officially available in the UAE, HYPE brings its complete performance lineup to Dubai, Abu Dhabi, and beyond. Whether you’re shopping for cutting-edge sports supplements, stylish low-sugar energy drinks, or functional nutrition with attitude — you’ve found your match.
HYPE® – THIS ISN’T A PHASE. THIS IS YOUR FUEL.